What I Do
Hi, I’m Danielle — a brand and marketing strategist with over 7 years of experience helping companies connect with their audiences in meaningful ways. I’ve built brands from the ground up, crafted messaging that resonates, and led campaigns that guide customers from first touch to long-term loyalty. My work spans email, social, in-app experiences, and community — always with a focus on creating thoughtful, human-centered experiences. I’ve built communities from scratch, led virtual webinars, and developed educational resources that support and inspire customers. I love turning ideas into impact and bringing people together through clear, authentic storytelling.
Brand Marketing
I help brands find their voice and bring it to life across every touchpoint. Whether you're starting from scratch or refreshing an existing identity, I offer support with brand strategy, messaging, visual guidelines, and website creation — making sure everything feels cohesive, intentional, and true to your mission.
Product Marketing
From launch plans to in-product experiences, I partner with teams to bring new features and products to market in a way that’s thoughtful and user-centered. I focus on clear UX writing, go-to-market strategies, and creating educational content like videos, guides, and FAQs that truly support and empower your customers.
Community Building
I help brands build and nurture engaged spaces where people feel seen and supported. From setting up new community platforms to developing moderation strategies, event programming, and reporting frameworks, I focus on creating spaces that are safe, scalable, and aligned with business goals.